Have you looked at your website lately? I mean, have you really looked at your website lately? Chances are that the design and content could use some remodeling. Ok, some of you just answered, “What? I don’t have a website.” Don’t worry; everything’s going to be alright. Stop reading now and let’s get this taken care of. Most of you will be ok to continue reading.

Let’s start with design. In building your business, you’ve created and nurtured a brand that you work to present to your current and prospective customers — it’s important that your website presents this clearly and quickly. Let’s say, for example, that you own an interior design company. You likely have a unique viewpoint and style that you convey through your work, and what better way for you to extend this to your marketing efforts than through the design and layout of your website. There are several simple aspects of a website that can be very beneficial in creating a design user experience that works for your business.

Use a color palette that will help customers to identify your website with your brand. If you don’t have specific branded colors, then now would be a great time to experiment with some! Different colors evoke different emotions. Blue has a calming quality, red will promote urgency, and vibrant colors are more expressive. How do you want your businesses’ clients to feel?

Fonts are fun. There are a million fun fonts that look great, but fun fonts aren’t always functional fonts. Please, please, please make sure that visitors to your site can read what you’ve taken so much time to write for them.

Your website should have an intuitive flow that directs visitors to specific pages with the ultimate goal of converting traffic to sales. Display your work and call to action front and center. Ensure that each individual arriving at your site has a clear understanding of what you do and what separates you from the competition.

Here are some interesting statistics that will help you improve your website:

  • 48% of people cited a website’s design as the number one factor in deciding the credibility of a business
  • 94% of people cited web design as the reason they mistrusted or rejected a website
  • 72% of people entrusted online reviews just as much as personal recommendations
  • 40% of people ventured away from a website if it loaded for more than 3 seconds
  • 44% of mobile users reported that navigating a web page was difficult and 6% complained of difficulties interacting with it
  • 62% of companies which designed their website(s) for mobile platforms increased their sales and 64% of companies that designed their website for tablets increased sales.
  • Colors increased web recognition by 80%. Sites with dark color schemes increased growth by 2% whereas sites with lighter color schemes experienced 1.3% growth
  • 70% of people looked at lists with bullet points. 55% looked at lists without bullet points
  • 67% of shoppers were more likely to buy from a website that is compatible with mobile devices

Not sure where to start? Let Metro Creative point you in the right direction. We have the tools to build you a brand new website or help you do some remodeling.

Web Design statistics courtesy of ironpaper.com

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Build a Website that Builds your Business
Your website is a digital sales pitch. It should reflect your style, personality, and work.