Project Description Orlando Real Estate Website

real estate websites for the savvy client

With a licensed Realtor® on staff, Metro knows the value of a sharp marketing plan in the saturated, competitive field of Real Estate. Having worked with a variety of agents and Brokerages in Orlando, Metro has reached a certain level of expertise in this field. On this particular project, we worked with an agent who specializes in the Winter Park and Orlando areas. As a Realtor® primarily with a luxury-level client base, it was very important that this website display and elegant, modern aesthetic.

This website was built on a WordPress Framework with functionality to include Active Listings, a Blog, Home Search, and Real Estate points of interest. Our in-house Copywriter and Content Manager created one-of-a-kind copy designed not only for SEO value, but to establish credibility & encourage site engagement. As a part of our Real Estate Marketing suite, we incorporated IDX Services, which serves as a lead capture tool for our Real Estate clients.

To supplement the website, Metro custom-built a Marketing strategy that included Content Scheduling, Search Engine Optimization Set-Up, and PPC. Paid Search serves as a great way to capture leads and promote site growth while Organic Rankings continue to evolve. Our Google AdWords Campaigns were built with our client’s location in mind, ensuring that every click was as relevant as possible. Each word in our A/B tested Ad Copy was written to promote click-throughs and drive phone calls.